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Follow Bill to find out more about the artist – audio, video, and upcoming performances – as well as his life when he’s not making music.

Creating an effective social media strategy is the most important first step for every independent musician and we cannot stress that enough. A proper social media strategy should outline your social media goals, objectives, and use services to buy tiktok followers and likes to grow your content. Define the strategic steps and tactics you’ll use to achieve them, and identify metrics that you’ll track to measure your progress and growth.

There are particular points that each social media strategy should cover:

Defining your goals and objectives

Establishing your brand

Determining your target audience

Scheduling and drafting a content calendar

Goals and objectives are the fundamental part of a social media strategy or any strategy. They should clearly define what it is that you want to achieve with your social media performance and should be the denominators of your success across the networks.

Whether it’s selling more merch and tickets and having more fans coming to your gigs, or targeting a wider audience and increasing your music streams (which doesn’t have to be mutually exclusive), it’s important for your goals to be SMART – specific, measurable, attainable, relevant and time-bound. Keep in mind that the more precise your goals are, the more you’ll be aware of your performance, and the better you can track it.

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